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If you’re getting ready to launch a website or re-launch your website, then there are some things that you can do to make the whole process go smoother. I’ve looked through my notes of various things that shouldn’t be overlooked.

If you’re going to re-launch an existing website, there’s absolutely no need to re-submit your website to the search engines as long as your site’s web pages are getting crawled on a regular basis. That certainly is the key–make sure your website is getting crawled and your pages are getting indexed. If your site is already getting indexed well then I would continue to update your web pages on a regular basis and add new pages as necessary (if you’re not doing that already).

If you’re going to be using any off-line marketing to promote your website then I would make sure that you own all the misspellings of your domain name–and make sure they redirect using a 301 Permenant Redirect just in case people get confused by what they read or hear and type in the wrong domain name.

I would start writing articles and content that can be used to help promote the site and products–then get them ready to submit to various online publications when you start the re-launch. This would include having a list of quotes from your company’s owners and executives so you can have them ready for articles and reporters/journalists that may start contacting you. Don’t forget to have several press releases written–start compiling a list of contacts at various media outlets so you can easily send out the press releases and phone them.

Make sure your web host is prepared for the extra traffic the site might receive. I’ve seen too many sites who launched their site or re-launched their site–and then in a day or two their site went down because there was too much of a load on the server. Or the web hosting company wasn’t expecting the sudden surge in web traffic.

Have a specific list of executives at your company who are able to do radio and television interviews–make sure they’re prepared to talk to the press.

This is certainly just a few of the things that can be done before you launch your website. There are definitely more items to take care of, and I will detail those in a follow-up article.

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well. Bill runs a website called “Corporate Website Marketing”, a website dedicated to B2B Marketing and Website Marketing techniques.

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Cold calling. Most people hate to do it and there is a cottage industry of people making a profit by selling ideas on how to generate business without cold calling. They’re making money because they are using a basic marketing tactic that most of us have forgotten how to use - give your customer what they want! Tell a salesperson that they can get appointments without making cold calls, tell them to buy your book, and you’ll make money hand over fist. Why? Because it’s a solution that fits what that market wants.

The fact of the matter is that there are many things you can, and should, use to help generate leads. However, business-to-business cold calling will always be an effective basic tactic that will help you get an appointment with your prospect.

Effective appointment setting begins with 4 1/2 simple steps that will help you get back to the basics of giving your prospects what they want.

The steps are so easy and basic that you might have a tendency to be suspicious of them. But if you just follow along you’ll be on your way to doubling your sales appointments in record time.

Tags: appointment setting, B2B, cold calling, lead generationappointment setting, B2B, cold calling, lead generation

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Many firms are interested in investing and seeking finance from foreign sources and exporting goods and services to foreign countries. Overseas involvement of firms is increasing, and this trend is expected to continue. This has been stimulated by a variety of forces. First is the change in the international monetary system from a fairly predictable system of exchange to a flexible and volatile system of exchange. Second is, emergence of new institutions and markets, particularly the Eurocurrency markets, and a greater need for international financial intermediation.

In 1971, the US dollar was unlinked from gold or allowed to “float”. This brought about a dramatic change in the international monetary system. The system of fixed exchange rates where devaluations and revaluations occurred only very rarely, gave way to a system of floating exchange rates.

The distinguishing characteristics of international business finance are multiple currencies, differential taxation and barriers to financial flows. Of these, the multiple currency factor and the attendant issue of exchange rates has received considerable attention, particularly in recent years. An exchange rate represents the relationship between two currencies.

The procedure for evaluating a foreign investment in international business finance consists of identification of cash flows, choice of an appropriate discount rate and determination of net present value. Foreign investments generally involve higher risk, which arises from factor like changes in currency value, discriminatory treatment of a foreign company and threat of expropriation. Risk stemming from fluctuations in exchange rate looms constantly on the horizon of foreign investment. In addition, a foreign investment is subject to discriminatory treatment and selective control in various forms motivated mainly by political considerations. Finally, the threat of expropriation without adequate compensation may exist, particularly in countries where radical nationalistic sentiments are strong. In view of the higher risk associated with foreign investment, a firm contemplating foreign investment would naturally expect a higher rate of return.

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